09DeepLabs
Overview
Bringing context to the world of AI and machine learning.
What do you get when you are re-inventing a start-up’s brand and website with limited visual assets? You lean on your creative developer to bring abstract graphical assets to life. I developed a cinematic marketing site to represent DeepLabs sophisticated technology and help them attract new investors.
challenges
Make it cinematic, but easy to manage.
I needed to ensure that DeepLabs’ new site and brand didn’t feel like a static brochureware site. The marketing team managing the site was also new to managing content inside of a CMS so whatever I built had to be flexible but also straightforward. There’s also a fine balance when it comes to motion design, it should enhance the experience without distracting the customer from the actual content.
approach
Custom crafted for a smooth experience.
In order to make the experience easy to manage I knew I needed to have full control so I built the smooth scrolling animations from the ground up. This control allowed the effect to be swiftly implemented across a variety of pages and independently configured from the CMS. The reusability not only aids in creating a refined and cohesive user experience but gives the user a repeatable pattern to guide them through Deep Lab’s complexities.
results
The website was awarded Gold by W3 at the 2022 awards.